Whitetail designed and built the #1 app used by athletes for doing endorsement deals.

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Athletes prefer to use their mobile devices for their communication and computing needs. As a marketplace for athlete endorsement deals, Icon Source wanted to serve athletes with a seamless, intuitive mobile app. This was no simple feat — this app would have to allow athletes to communicate with brands, negotiate deals, sign legal contracts, accept payouts, and more. The app needed to empower athletes to earn money through their Name-Image-Likeness and influencer presence.

We love a challenge. Ryan dove into designing a new mobile app while Tim and Ayron tackled the tech. As a starting point, we had Icon Source’s legacy app, which we decided to rewrite in a modern tech stack of React Native, Expo, and AWS. The new stack allowed our small team to ship fast and boost quality. We rejuvenated the user experience, cut development timelines, and slashed the crash rate to zero.

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It was a hit. 90% of athletes on Icon Source use the app as their primary touch point. Athletes gave it new 5-star reviews on the App Store.

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The new app introduced all-in-one management of athletes’ NIL presence on Icon Source, including messaging, contract signing, financial management, notifications, facial recognition, job opportunities, and athlete profile management.