Velocity was designed with an urban athlete esthetic and targets young aspiring athletes as the main user base.

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Whitetail's Product Master, Ryan, was hired directly to help the founding team at Velocity to envision and create the design esthetic and mobile app experience. A competitive athlete himself, Ryan was intrigued with the goals set out by the team and was inspired by the competitive nature of athletics in an urban environment.

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Oftentimes it's the athlete that grew up having to push themselves to be better, stronger, faster that turns into the greatest success story. It's this spirit that comes through in the design for Velocity.

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Velocity enables athletes to significantly improve their Athletic IQ by playing video games.